Automating Procurement for Interior Designers.
About Procurist - The FF&E Procurement Platform for Interior Designers
?Procurist is the first FF&E sourcing and procurement agent built exclusively for interior designers and selected European brands, creating the leading interior design B2B marketplace that fixes our industry's fragmented supply chain.
Mission
Procurist is a collective of designers and technologists
conceived to steward creativity and craftsmanship.
Anchored in our belief that the right technology will propel our industry,
we are forging a new way for interior designers and brands to communicate and source FF&E, fixing our fragmented supply chain.
Integrating into your workflow, Procurist automates hundreds of hours of manual sourcing and procurement work while designers retain full creative control.
Working on behalf of designers means..
everything we do, from the tools we build to the brands we admit onto our platform is to help interior designers execute on their design vision profitably and with integrity.
Tech as the antidote?
Humans have a way of overcomplicating life and losing track of what really matters. The past decade has certainly proven this to be true for our industry. Procurist is on a mission to fundamentally change the business landscape of our industry to cut through the internet noise by building a selective trade-only platform backed with a recommendation system which relies purely on quality and design, eliminating marketing spend from the success equation and placing the focus back quality and design.
Designed for How You Actually Work
The very first version of Procurist was designed as a tool to support our founder and her team in her own design studio and has since been tested and iterated against the non-linear, diverse workflows of multiple different designers to meet them where they're at, whether that's on your computer, in a meeting annotating floor plans, on site or running around trade fairs.
Great design should be intuitive and flexible, so we don't want to teach you how to use Procurist, instead we let you teach us how you want to use Procurist.
Curated, Not Cluttered
One of our core missions is to shift the focus back on true craftsmanship and honor our European traditions. All brands on our platform follow strict quality and ethics guidelines and manufacture locally in Europe, often times following generational family traditions.
Built from the Studio Floor
Procurist was founded by Giulia Burfeindt, an interior designer who ran her own studio in London before building the tool she wished existed.
At 22, Giulia was the lead designer on an £80 million development near Regent's Park. Over the following years, she worked on residential, hospitality, commercial, and yacht design projects across Europe, eventually establishing her own studio, Giumoèl, where she completed multiple projects—some in remote locations with impossibly complex briefs.
But across every project, at every studio, she kept hitting the same wall: procurement was broken.
The European suppliers she wanted to work with—the ceramicists, textile mills, furniture makers who'd spent decades perfecting their craft—were too fragmented, too complex, too slow to compete with the massive Asian suppliers offering one-stop-shop convenience. Giulia watched developers push to compromise on design simply because the logistics of working with real European makers had become untenable.
She often worked late into the night fighting for what she believed in, spec'ing the right materials, chasing the right suppliers, building the presentations that proved quality was worth the complexity.
But she knew most people wouldn't—and more importantly, shouldn't have to—do this.
If European craftsmanship was going to survive, it needed to become both the better design decision and the better business decision.
Over the past year, while still running Giumoèl full-time, Giulia extensively investigated the problem. She spoke with suppliers, designers, developers, and everyone in between. She discovered the issue was even more complex and layered than she'd experienced firsthand—and that suppliers were suffering more than designers.
Earlier this year, she built the first version of Procurist to use inside Giumoèl. By May, the signs from the universe and the industry were too loud to ignore.
Giulia stopped taking new projects. She gathered engineers who understood the mission. And she dedicated herself full-time to building the platform that could change the trajectory of the industry she loves.
Procurist launched this October—not as a tech product built for designers, but as a design tool built by a designer who lived the problem and refused to accept it as unchangeable.
Built from the Studio Floor
Procurist was founded by Giulia Burfeindt, an interior designer who ran her own studio in London before building the tool she wished existed.
At 22, Giulia was the lead designer on an £80 million development near Regent's Park. Over the following years, she worked on residential, hospitality, commercial, and yacht design projects across Europe, eventually establishing her own studio, Giumoèl, where she completed multiple projects—some in remote locations with impossibly complex briefs.
But across every project, at every studio, she kept hitting the same wall: procurement was broken.
The European suppliers she wanted to work with—the ceramicists, textile mills, furniture makers who'd spent decades perfecting their craft—were too fragmented, too complex, too slow to compete with the massive Asian suppliers offering one-stop-shop convenience. Giulia watched developers push to compromise on design simply because the logistics of working with real European makers had become untenable.
She often worked late into the night fighting for what she believed in, spec'ing the right materials, chasing the right suppliers, building the presentations that proved quality was worth the complexity.
But she knew most people wouldn't—and more importantly, shouldn't have to—do this.
If European craftsmanship was going to survive, it needed to become both the better design decision and the better business decision.
Over the past year, while still running Giumoèl full-time, Giulia extensively investigated the problem. She spoke with suppliers, designers, developers, and everyone in between. She discovered the issue was even more complex and layered than she'd experienced firsthand—and that suppliers were suffering more than designers.
Earlier this year, she built the first version of Procurist to use inside Giumoèl. By May, the signs from the universe and the industry were too loud to ignore.
Giulia stopped taking new projects. She gathered engineers who understood the mission. And she dedicated herself full-time to building the platform that could change the trajectory of the industry she loves.
Procurist launched this October—not as a tech product built for designers, but as a design tool built by a designer who lived the problem and refused to accept it as unchangeable.
Procurist is led by the vision to
Fix
our fragmented supply chain. Create a simple, trusted way for interior designers to connect directly with the best European manufacturers and remove all friction in between them,
Connect
Talented designers directly with trusted suppliers making exactly what they're looking for. Offer a new, pure platform free of internet noise for designers and manufacturers to communicate.
Preserve
European craftsmanship and leverage technology as a tool to alleviate our time and return our focus back to what we do best; create beauty.