Automating Procurement for Interior Designers.
?Procurist is the first FF&E sourcing and procurement agent built exclusively for interior designers and selected European brands, creating the leading interior design B2B marketplace that fixes our industry's fragmented supply chain.
Mission
Procurist is a collective of designers and technologists
conceived to steward creativity and craftsmanship.
Anchored in our belief that the right technology will propel our industry,
we are forging a new way for interior designers and brands to communicate and source FF&E, fixing our fragmented supply chain.
Integrating into your workflow, Procurist automates hundreds of hours of manual sourcing and procurement work while designers retain full creative control.
everything we do, from the tools we build to the brands we admit onto our platform is to help interior designers execute on their design vision profitably and with integrity.
Humans have a way of overcomplicating life and losing track of what really matters. The past decade has certainly proven this to be true for our industry. Procurist is on a mission to fundamentally change the business landscape of our industry to cut through the internet noise by building a selective trade-only platform backed with a recommendation system which relies purely on quality and design, eliminating marketing spend from the success equation and placing the focus back quality and design.
The very first version of Procurist was designed as a tool to support our founder and her team in her own design studio and has since been tested and iterated against the non-linear, diverse workflows of multiple different designers to meet them where they're at, whether that's on your computer, in a meeting annotating floor plans, on site or running around trade fairs.
Great design should be intuitive and flexible, so we don't want to teach you how to use Procurist, instead we let you teach us how you want to use Procurist.
One of our core missions is to shift the focus back on true craftsmanship and honor our European traditions. All brands on our platform follow strict quality and ethics guidelines and manufacture locally in Europe, often times following generational family traditions.

Procurist was founded by interior designer Giulia Burfeindt who experienced how fragmented FF&E procurement after her and her team spent endless hours on sourcing and procurement for every single project her studio worked on.
Led by a deep appreciation for European craftsmanship and great design and the determination to preserve and steward our industry through this technological revolution, she gathered the best engineers she knew to come together and build Procurist as a tool and a platform to support creativity and handle the inbetween.
She led the design of an £80 million development on Avenue Road at 23 and left soon after to start Giumoèl, her own studio in London, unwilling to keep working the way the developers did, cutting the furniture makers out to make the logistics easier.
She built it to work directly with the European manufacturers she admired, and over the next years she took that work everywhere, residential, hospitality, commercial and yacht projects across Europe, some of them in remote locations with impossibly complex briefs, and on every single one of them it came down to the same compromise, choosing between the supplier that made the business work and the one that made the design right.
The makers she wanted to back, the people who had spent generations making Europe beautiful, were too fragmented and too slow to compete with the massive Asian suppliers selling one stop shop convenience, and she watched developer after developer give up on real craft because working with those makers had become too hard to justify.
She spent her late nights fighting it anyway, spec'ing the right materials, chasing the right suppliers, building the presentations that proved quality was worth the complexity, and somewhere in those nights she knew most designers wouldn't, and more to the point shouldn't have to.
While still running Giumoèl full time she set out to understand why an industry built on craft had made craft the hardest thing to choose, and found the problem ran far deeper than her own work, the whole supply chain beneath it broken and the suppliers carrying even more of it than the designers, and that no one had built the tool she kept wishing for.
So she started Procurist inside the studio, and closed Giumoèl to go all in.

Procurist was founded by interior designer Giulia Burfeindt who experienced how fragmented FF&E procurement after her and her team spent endless hours on sourcing and procurement for every single project her studio worked on.
Led by a deep appreciation for European craftsmanship and great design and the determination to preserve and steward our industry through this technological revolution, she gathered the best engineers she knew to come together and build Procurist as a tool and a platform to support creativity and handle the inbetween.
She led the design of an £80 million development on Avenue Road at 23 and left soon after to start Giumoèl, her own studio in London, unwilling to keep working the way the developers did, cutting the furniture makers out to make the logistics easier.
She built it to work directly with the European manufacturers she admired, and over the next years she took that work everywhere, residential, hospitality, commercial and yacht projects across Europe, some of them in remote locations with impossibly complex briefs, and on every single one of them it came down to the same compromise, choosing between the supplier that made the business work and the one that made the design right.
The makers she wanted to back, the people who had spent generations making Europe beautiful, were too fragmented and too slow to compete with the massive Asian suppliers selling one stop shop convenience, and she watched developer after developer give up on real craft because working with those makers had become too hard to justify.
She spent her late nights fighting it anyway, spec'ing the right materials, chasing the right suppliers, building the presentations that proved quality was worth the complexity, and somewhere in those nights she knew most designers wouldn't, and more to the point shouldn't have to.
While still running Giumoèl full time she set out to understand why an industry built on craft had made craft the hardest thing to choose, and found the problem ran far deeper than her own work, the whole supply chain beneath it broken and the suppliers carrying even more of it than the designers, and that no one had built the tool she kept wishing for.
So she started Procurist inside the studio, and closed Giumoèl to go all in.
Procurist is led by the vision to
our fragmented supply chain. Create a simple, trusted way for interior designers to connect directly with the best European manufacturers and remove all friction in between them,
Talented designers directly with trusted suppliers making exactly what they're looking for. Offer a new, pure platform free of internet noise for designers and manufacturers to communicate.
European craftsmanship and leverage technology as a tool to alleviate our time and return our focus back to what we do best; create beauty.